What Is Ruby Chocolate & Why It's Taking Over Desserts
You've probably seen it by now. A pink chocolate that looks almost too pretty to eat. It shows up in cookies, candy bars, cakes, and desserts all over social media. That's ruby chocolate. And it's not just for looks — it actually tastes different from any other chocolate.
What Is Ruby Chocolate?
Ruby chocolate is the fourth type of chocolate. For a long time, there were only three: dark, milk, and white. Then in 2017, a company called Barry Callebaut created ruby chocolate. It was the first new type of chocolate in over 80 years.
It's made from ruby cocoa beans. These beans are grown in places like Brazil, Ecuador, and the Ivory Coast. The beans naturally have a reddish-pink color and a fruity flavor. No food coloring is added. No berry flavoring. The pink color and fruity taste come straight from the bean.
What Does Ruby Chocolate Taste Like?
It's fruity. Not like someone added strawberry flavoring. More like a natural berry taste baked into the chocolate itself. It's tangy and a little sour, almost like a raspberry.
It's smooth. The texture is creamy, kind of like white chocolate but less sweet.
It's not bitter. Unlike dark chocolate, ruby chocolate has no bitterness at all.
It's not super sweet. The fruity tang keeps it from being too sugary.
Ruby Chocolate vs. Other Chocolates
Dark chocolate: Bitter, rich, intense. Ruby chocolate is the opposite — fruity, light, no bitterness.
Milk chocolate: Sweet, creamy, familiar. Ruby chocolate is less sweet and has a tangy, berry-like flavor.
White chocolate: Very sweet, buttery. Ruby chocolate has a similar smooth texture but adds fruitiness and tang.
Why Is Ruby Chocolate So Popular?
It looks amazing. The natural pink color is stunning. In a world of brown and beige desserts, ruby chocolate stands out.
It's genuinely new. A new type of chocolate hadn't been created in 80 years. People are curious.
The flavor is unique. Once people taste it, a lot of them get hooked.
It pairs well with other flavors. Ruby chocolate goes great with berries, vanilla, coconut, pistachio, and citrus.
Ruby Chocolate in Cookies
Star Cookies — Strawberry Samba Cookie
Star Cookies makes a Strawberry Samba cookie with real ruby chocolate. It also has milk chocolate and real Samba cookie pieces baked into the dough. The ruby chocolate adds that fruity, berry-like tang that balances out the sweetness.
It's 8 oz, baked fresh in Orlando, and shipped nationwide. You can add it to a custom box with other flavors.
Where Else to Find Ruby Chocolate
Chocolate bars. KitKat was one of the first big brands to release a ruby chocolate bar.
Bakeries. A lot of high-end bakeries now offer ruby chocolate in their desserts.
Ice cream. Several ice cream brands have added ruby chocolate as a flavor.
Coffee shops. Ruby chocolate mochas and lattes have started popping up.
The Bottom Line
Ruby chocolate is the first new type of chocolate in 80 years. It's pink, fruity, tangy, and unlike anything else. If you want to try ruby chocolate in cookie form, the Strawberry Samba cookie from Star Cookies has real ruby chocolate baked in. Order it as part of a build-your-own box at starcookiesorl.com.